NEUROMARKETING: A NEW WAY OF UNDERSTANDING THE CONSUMER´S MIND
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NEUROMARKETING: A NEW WAY OF UNDERSTANDING THE CONSUMER´S MIND

Editorial:
FCA UNAM
ISBN:
0000113050023
Páginas:
158
Derechos eBook:
Copiar/pegar: Prohibido.
Imprimible: Prohibido.
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Si
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Neuromarketing is a relatively new discipline that applies the explanatory power of neuroscience to marketing practice, providing deep insights on how neurophysiologic design drives consumer behavior.